Monday, October 31, 2005

Micro Persuasion: Travelocity Syndicates Fare Alerts with RSS

Micro Persuasion: Travelocity Syndicates Fare Alerts with RSS

Kind of interesting the way they did this. You setup the flight you want, and then if the "cost of the flight drops by at least 20%" you get a message. So it's basically an alert service.

The first thing that comes to my mind is how long the price is good for. If you only have one block of time per day when you watch your RSS feeds, and you've got a few dozen or hundred new messages, you may not get to the Travelocity alert for a little while. But maybe you segregate off these "hot deals" feeds into a different list so that you can spot them more quickly? That would make sense.

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